01
Top 3 Positions
203 Keywords
Top-three keyword positions increased by 18, bringing the company’s total number of top-three rankings to 203.
SEO and Digital Integration Case Study
Wakefield & Associates Expands Organic Search Visibility
Nation Media helped transform the digital presence of Wakefield & Associates through focused SEO optimization and strategic support surrounding the company’s merger with CollectRX.
By strengthening website structure, consolidating digital assets, and improving keyword coverage, the company achieved substantial gains across top-three, first-page, and broader organic search positions while growing its total ranking keyword footprint.
02
Positions 4 Through 10
227 Keywords
First-page rankings in positions four through ten increased by 20, reaching a total of 227 keywords.
03
Positions 11 Through 50
474 Keywords
Search visibility across positions 11 through 50 increased by 60, growing the total in this range to 474 keywords.
04
Total Organic Keywords
1,515 Keywords
The company’s overall organic keyword footprint expanded to 1,515 rankings across relevant industry and service searches.
Client story
Don’t just take our word for it
Web Design
Partnering with Nation Media has been a game-changer for us. Their expertise and strategic approach have significantly improved our online visibility and overall digital presence.
Caressa Campbell
Wakefield & Associates
About Wakefield & Associates
Wakefield & Associates, a leading player in their industry, recognized the need to enhance their digital footprint. They enlisted Nation Media to optimize their website and boost their search engine rankings, addressing the lack of a significant SEO presence and positioning themselves for growth.
The challenge
Before Nation Media’s intervention, Wakefield & Associates struggled with minimal SEO presence, which hindered their ability to attract organic traffic and potential clients. The merger with CollectRX further necessitated a comprehensive website revamp to unify the brand and enhance online visibility.
Solutions
Part 1: SEO Transformation
Background:
Wakefield & Associates had no significant SEO presence. Recognizing the need to enhance their digital footprint, they enlisted Nation Media to optimize their website and boost their search engine rankings.
Action Plan:
- Website Optimization:
- Conducted a comprehensive audit of the existing website.
- Identified and implemented critical SEO improvements, including meta tags, keyword optimization, and improved site structure.
- Content Refresh and Expansion:
- Rebuilt and refreshed existing pages to align with SEO best practices.
- Developed and added new content such as service pages and blogs to target high-value keywords and provide valuable information to potential clients.
- Ongoing SEO Management:
- Regularly monitored and updated SEO strategies to adapt to changing algorithms and market conditions.
- Utilized tools like Ahrefs to track keyword rankings and organic traffic growth.
Part 2: Merging CollectRX with Wakefield & Associates
Background:
Three years ago, Nation Media began working with CollectRX, managing and rebuilding their website to enhance their digital presence. Following their merger with Wakefield & Associates, a comprehensive website revamp was necessary to reflect the new brand identity.
Action Plan:
- Initial Engagement with CollectRX:
- Managed CollectRX’s website and executed a complete rebuild to modernize their online presence.
- Merger and Website Revamp:
- Following the merger, CollectRX was absorbed into Wakefield & Associates.
- Undertook a thorough revamp of Wakefield’s website to ensure it reflected the new, unified branding and organizational structure.
- Updated design elements, content, and functionality to provide a seamless user experience.
- Post-Merger SEO and Content Strategy:
- Recognized the need for robust SEO to support the expanded services of the merged entity.
- Optimized the new website for targeted keywords, refreshed existing pages, and added new content such as service pages and blogs.
- Implemented a strategic SEO plan to enhance online visibility and drive organic traffic.
The Outcome
SEO Transformation Results
- Top 3 Positions: Increased by 18, now ranking for 203 keywords.
- 4-10 Positions: Increased by 20, now ranking for 227 keywords.
- 11-50 Positions: Increased by 60, now ranking for 474 keywords.
- Total Organic Keywords: Grew to 1,515.
These improvements demonstrate a significant increase in Wakefield’s online visibility, driving more organic traffic and potential client leads.
Post-Merger Results
Wakefield & Associates saw a substantial improvement in their online presence post-merger. The revamped website and enhanced SEO strategy contributed to significant growth in organic traffic and keyword rankings.
SERVICES USED
- Comprehensive Site Audit
- Site Architecture Analysis
- Load Time Assessment
- Mobile Responsiveness
- SEO Elements Review
- User Experience Assessment
- Website Design Overhaul
- Responsive Framework
- Technical Optimization
- CSS, JavaScript Minification
- Image Compression
- SEO Optimization
- Meta Tag Updating
- XML Sitemap Submission
Business impact
Nation Media’s strategic intervention and ongoing management have been instrumental in transforming Wakefield & Associates’ digital presence. From managing the transition during the merger with CollectRX to optimizing SEO, Nation Media has delivered exceptional results, positioning Wakefield & Associates for continued growth and success in their industry.
Accomplishments
- Significantly increased keyword rankings across multiple positions.
- Enhanced website structure and content for better user experience.
- Drove substantial growth in organic traffic.
- Improved overall digital presence and online visibility.
Top 3 Positions
Increased by 18, now ranking
for 203 keywords
4-10 Positions
Increased by 20, now ranking
for 227 keywords
11-50 Positions
Increased by 60, now ranking
for 474 keywords
Total Organic Keywords
Grew to 1,515
One partner, full funnel
Everything you need to grow, in one place
The same three-part system behind these results: a site built to convert, search visibility that brings buyers, and reporting that shows what’s working.
Build
A fast, mobile-first site and brand that turns visits into calls.
Rank
Local and technical SEO that puts you in front of buyers first.
Scale
Ongoing optimization and clear reporting, so growth compounds.
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