01
Search Console Clicks
+72%
Search clicks increased when comparing Q1 and Q2 with Q3 and Q4.
Digital Marketing Case Study
Taps Pest Services Builds a Scalable Digital Growth Foundation
Taps Pest Services partnered with Nation Media Design to build a performance-driven marketing infrastructure across SEO, paid advertising, local search, and website design.
Throughout 2025, the company expanded its digital visibility, attracted high-intent local traffic, and converted that reach into verified leads. From a limited baseline, the brand now operates with a scalable foundation designed to support continued growth into 2026.
02
Click-Through Rate
1.51%
Organic click-through rate improved from a previous 1.23%.
03
Average Position
Top 10
Average search position improved from approximately 25 in June.
04
Google Ads Clicks
53,000+
Paid search and display activity scaled from a zero-click baseline.
05
Cross-Channel Leads
72 Leads
Verified leads were generated through Display and Angie’s List.
06
Website Expansion
37+ Pages
The website expanded well beyond the original five-to-eight-page scope.
Client story
Don’t just take our word for it
Home Services
I was invisible to my local community. Within days, I had calls coming in from the optimizations.
Alex Dauberman
Owner
The Challenge
Taps Pest Services entered 2025 with fragmented digital systems, inconsistent lead attribution, and limited local keyword visibility. Despite offering trusted service across the Riverview area, the brand lacked a modern online presence that could support scalable marketing across search, ads, and conversion.
Our Solution
1. SEO Optimization
We improved organic search rankings by targeting non-branded, high-intent queries like “pest control Riverview FL” and “exterminator near me.” Search Console clicks rose 72% from H1 to H2, with CTR improving and average position climbing into the top 10 by December.
2. Google Ads Management
From a standing start, Google Ads was launched and scaled to over 53,000 clicks with structured campaigns, accurate conversion tracking, and credible lead acquisition. CPA initially appeared high but reflected improved attribution clarity after correcting misfires from earlier in the year.
3. GMB & Local Search Optimization
Geo-specific queries became top performers after enhancing Google My Business visibility and aligning ad creative with local search terms. Queries like “pest control near me” and “riverview pest control” validated our local presence strategy.
4. Website Enhancements
We designed and launched a full-scale website (37+ pages) to elevate UX, authority, and CRO readiness. While engagement metrics showed gains in traffic, there is ongoing work to optimize usability and on-page conversion.
The Results
2025 marked a turning point in digital maturity for Taps Pest Services. Organic visibility surged, Google Ads delivered scalable and verified leads, and the website now supports both discovery and conversion at volume. Moving into 2026, the business has a reliable digital foundation and clear strategies in place to keep optimizing performance across all channels.
SERVICES USED
- Comprehensive Site Audit
- Site Architecture Analysis
- Load Time Assessment
- Mobile Responsiveness
- SEO Elements Review
- User Experience Assessment
- Website Design Overhaul
- Responsive Framework
- Technical Optimization
- CSS, JavaScript Minification
- Image Compression
- SEO Optimization
- Meta Tag Updating
- XML Sitemap Submission
One partner, full funnel
Everything you need to grow, in one place
The same three-part system behind these results: a site built to convert, search visibility that brings buyers, and reporting that shows what’s working.
Build
A fast, mobile-first site and brand that turns visits into calls.
Rank
Local and technical SEO that puts you in front of buyers first.
Scale
Ongoing optimization and clear reporting, so growth compounds.
Keep learning
Guides and services behind these results
SEO resources
Web design resources
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