01
Website
Redesigned
A new website replaced the outdated site and became the hub for every campaign.
E-Commerce & Digital Marketing Case Study
Glo Sun & Shades Rebuilds Its Digital Presence From the Ground Up
Nation Media partnered with Glo Sun & Shades to renew its website, launch e-commerce, and build one coordinated digital presence.
We redesigned the website, set up online sales, and ran a coordinated PPC, SEO and social media campaign so every channel carried the same brand message.
02
E-Commerce
Launched
Online sales were set up and running on the new site.
03
Campaigns
PPC + SEO + Social
Paid search, organic search and social media all worked from one strategy.
04
Brand Message
One Voice
The website, Facebook, Instagram, SEO and PPC all ran the same branding message.
Campaign goals
- 1. Renew website design
- 2. Establish a digital presence
- 3. Get E-Commerce on website running
- 4. Create a PPC, SEO and Social Media campaign
First step
Develop a step strategy to eradicate digital struggle
Initially, when I first met with Glo, it was very clear that they had some major weaknesses in their digital media outlets. The first thought that came to mind was to get digital presence all on the same page. My goal was to get the website, Facebook, Instagram, SEO, and PPC marketing running the same branding message. So we began to develop an SEO, PPC website and social media strategy that would accomplish this goal and allow us to proceed to the next steps.
Step 2
Initiate plan to accomplish objectives
After we did our initial overview and implemented our plan, we instantly saw results on all fronts of the digital media outlets. The PPC marketing was yielding extremely high results and the SEO key terms were beginning to take rank very highly. I had also consulted with the manager of all of the Glo locations as she ran the social media to help and guide her to what she should do and what she should steer away from. After small steps of implementation, keyword research, and combining efforts to all be focused on the same goal, we were able to have a total digital transformation for website overhaul, which gave us a new and great place to lead potential clients to.
View the stats
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INITIAL AUDIT
PPC STATUS
SEO RESULTS
FINAL RESULTS
One partner, full funnel
Everything you need to grow, in one place
The same three-part system behind these results: a site built to convert, search visibility that brings buyers, and reporting that shows what’s working.
Build
A fast, mobile-first site and brand that turns visits into calls.
Rank
Local and technical SEO that puts you in front of buyers first.
Scale
Ongoing optimization and clear reporting, so growth compounds.
Keep learning
Guides and services behind these results
SEO resources
Web design resources
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Talk with Kaleb NationLead Project Manager★★★★★
“Our ranking for most keywords is on page 1, our PPC costs have decreased, and our conversion rates are better. I highly recommend this professional company.”
★★★★★
“They’ve been our go-to web agency for the last 2 years and counting. Every request is completed with a quick, concise turnaround and they really care about getting you what you need.”