01
New Brand and Design
100%
A completely new brand identity and design system for Brower Global.
Branding Case Study
Brower Global: A Personal Brand Built Around Family Values
Jesse and Tara Brower needed an identity that communicated their family values and their passion for changing lives and impacting communities.
Nation Media created the Brower Global brand, from the logo and design to the messaging, giving them a distinct identity in the marketplace.
02
New Clients Reached Online
1,000s
Thousands of new people reached online through the new brand.
03
Brand Visibility
+100%
A 100% increase in brand visibility.
A family with a passion for changing lives, impacting communities and a deep desire to see people be more than they thought they could be.
100%
NEW BRAND AND DESIGN
1000’s
NEW CLIENTS REACHED ONLINE
100%
INCREASE IN BRAND VISIBILITY
We loved working on this project because it was close to the heart of what we do at Nation Media. When we first met the Browers we wanted to know more about their life than about what they wanted. This allowed us to create designs that would embody their mission and vision. We knew right away this had to be a personal brand.
OUR
MISSION
This was a very personal brand that had to communicate their family values and ethics strongly. We made it a priority to institute this in the branding. The power of the brand was in the family. They are the brand.
IMAGE
REIMAGINED
It is one thing to create graphics, but it is entirely different to inspire, change and create emotion. That was our goal. We aimed to create a visual feel of relationship, loyalty, love, and respect through all of the web and print media. By using blue, we ensured a sense of loyalty would be felt. It was critical that as people interacted with the brand, they would feel these emotions.
THE FINAL
TAKE
Brower Global was created! Jesse and Tara Brower now had an identity in the marketplace that would set them apart from others. Their image is also unique in the way that reaches people by using their life stories as a medium. Now with their web presence, they can share their message globally, and they now have a digital social presence to communicate to their clients. Their brand has given them a distinct identity in the leadership industry.
One partner, full funnel
Everything you need to grow, in one place
The same three-part system behind these results: a site built to convert, search visibility that brings buyers, and reporting that shows what’s working.
Build
A fast, mobile-first site and brand that turns visits into calls.
Rank
Local and technical SEO that puts you in front of buyers first.
Scale
Ongoing optimization and clear reporting, so growth compounds.
Keep learning
Guides and services behind these results
SEO resources
Web design resources
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